Search Engine Optimisation

This half day online workshop will demonstrate how to avail of search engine optimisation (SEO) to help drive customers to a business website by demonstrating how to use free listing techniques as well as pay-per-click listings.

Outline:

1. Introduction to SEO (30 minutes):

- What is SEO, and why is it important for businesses?

- Overview of how search engines work.

2. Keyword Research Basics (30 minutes):

 - Identifying key search terms your customers use.
 - Tools for keyword research (e.g., Google Keyword Planner). 

3. On-Page SEO (30 minutes):
- Including keywords in website content, titles, and descriptions.
- Optimizing images for search engines (alt text, file size).

4. Content Marketing and SEO (30 minutes):
- Developing SEO-friendly content that drives traffic.
- Free listing opportunities (Google My Business).

5. Introduction to Analytics and Paid SEO (30 minutes):
- Overview of analytics for tracking SEO performance.
- Introduction to pay-per-click (PPC) ads and how they complement SEO.

6. Q&A and Wrap-Up (30 minutes):
- Participant-specific questions.

- Practical next steps for implementing SEO strategies