From Prompts to Profits - Using AI to grow your sales

If you want an in-depth course that shows you how AI can be used to improve your marketing and sales this 5-part course is the course for you. It includes hands on exercises that you will complete during the course.

This course will explain:

• How to use AIs to develop, strategies and plans that will increase the sales of your products and services
• How to use AI to improve your social media marketing and website marketing
• How to design images and videos for your website and social media marketing
• How to use AI to get found high up in Google and how to get found in the new AI search engines

Please be aware that you will need to access Zoom on a PC or Laptop (not a phone) and you will need to be very comfortable using a PC to do the “hands on” exercises during each session. This course is not suitable for people who are not very comfortable using a laptop / PC.

Who is this course suitable for?

• Start-ups or established business owners who want to an in-depth understanding on the latest AI tactics for marketing
• Anyone who works in a marketing department and is tasked with delivering the digital marketing / social media marketing.
• This programme is not for digital marketing trainers/consultants or website designers.

What will you need to have prior to attending the course:

• You will need to have a Chat GPT account (free is fine) and be logged in.
• You will need to be signed into Google with a Gmail to use Gemini
• You will need to setup a free account at perplexity.ai and be logged in.
• You will need to have a free (or paid) Canva account and be logged in.
• Please be aware that you will need to access Zoom on a PC or Laptop (not a phone)

This course will be delivered by Evan Mangan of The Marketing Crowd

What We will cover:

Week 1:  Chat GPT & Gemini

• How to get the best results from Chat GPT using prompts
  • Effective prompts such as Act As, Summarise, Teach me, Write like me
• Step-by-step demo on how to use Chat GPT for different aspects of your digital marketing
• How to protect your privacy
• How to tailor Chat GPT to your business
• Demo of Google Gemini and how it compares to Chat GPT
  • Half of the course shows you how to use the free version of Chat GPT but we will also explore how most of the paid features in Chat GPT are available for free in Gemini
    • You can create images by describing them and then use these in your digital marketing
    • You can attach images of your products and Chat GPT will generate draft website text
    • You can attach files and ask Gemini / Chat GPT to analyse or summarise them
    • You can create projects tailored to each part of your business or marketing
  • Note: Participants will be given 2-3 hands on exercises to help ensure that they can apply this to their business

Note: Participants will be given 2-3 hands-on exercises to help ensure that they can apply this to their business.

Week 2:  Part 1: Advanced Chat GPT & Gemini to improve your social media marketing

• AI can analyse your insights and recommend ways to improve.  You can share your screen with Gemini as you browse your Instagram or Facebook insights on your Phone or Laptop

• Create an AI that will become an expert in marketing your business.  I'll show you how to create a project / gem in Chat GPT and how to quickly train it so it becomes an expert on your business, your products and your industry. You'll also learn how to tailor it as an AI that is an expert in how to market your business on social media

• Develop a strategy to increase your sales using each social network.  I'll then show you how to prompt the AI that you have setup (your gem) to provide you with an in-depth plan for how to use each of the main social networks for your specific business.

• Generate content ideas.  Note: Participants will be given 2-3 hands on exercises to help ensure that they can apply this to their business

Part 2: How to increase web sales using AI tools

A marketing framework that you should follow

Middle of the funnel: Increase engagement

• Don’t immediately scare or frustrate
• Immediately resonate
• Build credibility & Trust
• Encourage Browsing
• Research how you compare with competitors and continually refine your site
• Measure whether people are engaging or not

Bottom of the funnel: Tactics to increase conversions

• Entice visitors to purchase or enquire
• Reassure them that they are making a good decision
• Encourage Action right now
• Try to convert the 97% again in the future
• Research and refine

Note: Participants will be given 2-3 hands-on exercises to help ensure that they can apply this to their business.

Week 3: How to create and edit marketing images using AI

• Tools for creating images
  • We will look at how to create marketing images using Gemini, Midjourney, Openart.ai, Grok and Canva.
• Best AI tools for manipulating images
  • Flux Kontext – amazing ai editor. Just describe what you want
  • Gemini “Nano Banana” which is now the leading AI image editing tool
• Types of marketing images you can create
  • An image on any topic of your choice for social media or your website
  • Your product placed in a product photography shot
  • A real person modelling or using your product
  • An AI person modelling or using your product
  • Place yourself or colleagues in any environment you want (Gladiators, Vikings, Starwars)

Note: Participants will be given 2-3 hands-on exercises to help ensure that they can apply this to their business.

Week 4: How to create marketing videos using AI

What types of AI videos could you create for your marketing?

Demo of some key image and video tools

We will be using Google Gemini, Openart.ai, Canva, Grok and the Edits app from Instagram

How to make the following videos

1. Videos of your products being modelled or being used
2. Videos of your physical products in an eye catching environment
3. How to create a consistent character to be in your images / videos
4. How to create an image / video using your consistent character
5. How to create fun images / videos using your Consistent Character

Note: Participants will be given 2-3 hands on exercises to help ensure that they can apply this to their business

Week 5: How to appear in Google AI mode search results

• What is Google AI mode & why this is the future for Google search
• You still want to get found in the normal Google (using your Google profile & web pages)
• There are 2 ways to get found in Google AI Mode
• AI mode answer
• AI mode – references
• Understand the 3 big types of web pages on your site and what you should optimise each for
• Product / services page
• About us (experience and expertise
• Blog pages
• Action Plan: what to do to get found in the 2 ways
• AI mode – get included in the answer
• AI Mode – reference links

Note: Participants will be given 2-3 hands on exercises to help ensure that they can apply this to their business

The Big Picture

How it all fits together

1. How AI has evolved over the past 3 years and  a recap of  each of 6 levels of sophistication
2. An overview of how AI is use across strategy, content, image and video and search.

Please note:   We keep our courses up to date, so content may be subject to change.

Course Methodology

Each workshop is a 3-hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.