How to use LinkedIn to market your Business

Over 1 billion people use LinkedIn and it is the main social media marketing tool if you are marketing to other businesses. In this beginner level course we answer many of the most common questions people have about LinkedIn:

1. What type of a marketing tool is LinkedIn?
2. How should I go about using it for marketing?
3. Should I create a business page and what are Pros and Cons?
4. What are the most important elements in setting up your profile?
5. How can I protect my privacy on LinkedIn?
6. What are LinkedIn articles?
7. What is LinkedIn audio?
8. In what ways can you target people using LinkedIn ads?
9. What should I be doing to try and generate sales and leads from LinkedIn

Who is this course suitable for?

• Anyone who is new to LinkedIn or people who are already on LinkedIn but don’t know how to best use it for marketing
• This programme is not for digital marketing trainers/consultants, website designers.

What we will cover:

• Overview of the main sections on LinkedIn and how they fit together

Your profile, Your Network, Feed, Groups, Pages, Search, Ads

• How to use LinkedIn for marketing – a 4-step approach

1. Optimise your profile – how to create an excellent LinkedIn profile
• Important privacy settings you should be aware of
• Best practice tips for completing the key sections of your profile
2. Grow your connections and network
• Tactics for growing your connections and network
3. Increase awareness of your business on LinkedIn
• Best practice for posting on LinkedIn
• Company pages
• SEO
4. Generate leads and sales
• Free / Organic tactics
• How ads work on LinkedIn

• What is in the premium version of LinkedIn and do you need it?
• Recap: What type of a marketing tool is LinkedIn?

Course Methodology:
This is a 3-hour LIVE online course which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam). Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd