Business Plan template

Date:		

Business Name:				

Contact Name:			

Address:			

		
		
Phone Number:

This business plan is confidential and is intended only for the person or entity to which it is addressed. It shall not be divulged to a third party, without the author’s prior consent in writing.

CONTENTS
Section									 
1.	Executive Summary	
2.	Aims, Objectives and Vision	
2.1	Business Background of Promoters
2.2	Business Description and Purpose
3. 	Legal Status & Licences	
3.1	Introduction
3.2	Licences
4.	Management & Organisational Structure	
5.	Market Research & Marketing Plan	
5.1	Demand
5.2	Target Markets
5.3	Competition
6.	Product Range / Services Offered
6.1	Pricing Strategy
6.2	Channels of Distribution
6.3	SWOT Analysis
7.	Sales Management		
7.1		Sales Management
7.2		Sales Forecasts
7.3		Advertising
7.4		Personal Selling
8.	The Operating Plan	 
8.1	 Operating Process
9.	The Financial Plan		
9.1	Funding Required
9.2	Comments on Total Funding Required
9.3	Cash Flow Projections     
9.4	Comments on Cash Flow Projections
9.5	Financing Plan
9.6	Comments on the Financing Plan
9.7	Profit & Loss Statement
9.8	Comments on the Profit & Loss Statement  
10.	Appendices	

1.0	Executive Summary

	

	

	

	

	

	

	

	

2.0	Aims, Objectives and Vision.

2.1	Business Background of Promoters:

	

	

	

2.2	Business Description and Purpose:

	

	

	

					
3.0	Legal Status & Licences:

3.1	Introduction:

	

	

3.2	Licences:

	

	

4.0	Management & Organisational Structure:

	

	

5.0 Market Research & Marketing Plan:

5.1 Demand:

	

	
	
5.2 Target Markets:

	

	
	
5.3 Competition:

	

	

6.0	Product Range / Services Offered:

	

	

	

	
6.1 Pricing Strategy:

	

	

	

	

6.2 How will your Product / Service be Promoted?

	

	

	

	
6.3 Advertising:

	

	

	

	

7.0 Sales 

7.1 Sales Forecasts:

	

	

	

	
7.2 Sales Forecasts:

	

	

	

7.3 Advertising:

	

	

	

	

7.4 Personal Selling:

	

	

	

8.0 The Operations Plan:
 
8.1 Operating Process:

	

	

	

	

	

	

	

9.0 The Financial Plan:

9.1 Funding Required:
Investment	Amount	Comments	
Premises	€ 		
Fixtures / Fittings	€ 		
Office Equipment	€ 		
Tools	€ 		
Transport	€ 		
Consultancy	€ 		
Printed Material	€ 		
Auditors / Accountants	€ 		
Other	€ 		
Total Funding Required:	€ 		

9.2 Comments on Total Funding Required:

	

	

	

9.3 Cash Flow Projection:
 	 	 	 	 	 	 	 	
CASH FLOW FORECAST	From:	 	To:	 	 	
 	 	 	 	 	 	 	 	
 	 	 	1	2	3	4	TOTAL	
 	 	 	 	 	 	 	 	
 	 	 	Actual	Actual	Actual	Actual	Actual	
Receipts	Schedule	€	€	€	€	€	
  Cash Sales	 	 	 	 	 	 	
  From Debtors	A	 	 	 	 	 	
  Term Loans	 	 	 	 	 	 	
  Grants	 	 	 	 	 	 	 	
  Share Capital	 	 	 	 	 	 	
  Other Sources:	Bridging Loans	 	 	 	 	 	 	
 	VAT Refund	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	
A. TOTAL RECEIPTS	 	0	0	0	0	0	
Payments	 	€	€	€	€	€	
  Cash Purchases	 	 	 	 	 	 	
  To Creditors	B	 	 	 	 	 	
  Wages and Salaries	 	 	 	 	 	 	
  Rent, rates and insurance	 	 	 	 	 	 	
  Light, heat and power	 	 	 	 	 	 	
  Telephone, post, stationery	 	 	 	 	 	 	
  Selling and distributing expenses	 	 	 	 	 	 	
  Motor Travel	 	 	 	 	 	 	
  Advertising	 	 	 	 	 	 	
  Loan Repayments	 	 	 	 	 	 	
  Financial charges/interest	 	 	 	 	 	 	
  PAYE, PRSI, NIC, VAT	 	 	 	 	 	 	
  Capital Expenditure	 	 	 	 	 	 	
  Other Payments	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	
B. TOTAL PAYMENTS	 	0	0	0	0	0	
C. NET CASH (A-B)	 	0	0	0	0	0	
D. OPENING BALANCE	 	0	0	0	0	0	
CLOSING BALANCE (C+D)	 	0	0	0	0	0	

 	 	 	 	 	 	 	 	
 	 	 	 	 	 	 	 	
9.4 Comments on Cash Flow Projection:

	

	

	

	

	

	

	

	

9.5 Financing Plan:

Working Capital Needed	Amount (€)	Financed by:	Amount (€)	
Investments	0.00	Long term loan	0.00	
Working Capital Needed	0.00	Grants	0.00	
	0.00	Equity	0.00	
		Investors	0.00	
		Bank overdraft	0.00	
		Other	0.00	
Total Capital Needed:		Total Finance Available		

9.6 Comments on the Financing Plan:

	

	

	

	

9.7 Profit & Loss Statement:
 	 	 	 	 	 	
Profit & Loss Statement	From:	 	To:	 	
 	1	2	3	4	TOTAL	
Month Ending:	 	 	 	 	 	
 	€	€	€	€	€	
 	 	 	 	 	 	
Goods Sold (excluding VAT)	0	0	0	0	0	
Services Sold (excluding VAT)	 	 	 	 	 	
Other Sources:	 	 	 	 	 	
 	 	 	 	 	 	
A. Total Income	0	0	0	0	0	
 	 	 	 	 	 	
Consumption of goods	0	0	0	0	0	
Variable payroll costs	0	0	0	0	0	
 	 	 	 	 	 	
B. Total Variable Costs	0	0	€ 0	€ 0	€ 0	
 	 	 	 	 	 	
C. GROSS PROFIT (A-B)	0	0	0	0	0	
Gross Profit %						
 	 	€	€	€	€	
Fixed payroll costs	0	0	0	0	0	
Rent & Rates	0	0	0	0	0	
Electricity	0	0	0	0	0	
Telephone and Internet	0	0	0	0	0	
Postage	0	0	0	0	0	
Consumables	0	0	0	0	0	
Office costs	0	0	0	0	0	
Traveling expenses	0	0	0	0	0	
Publicity, advertising	0	0	0	0	0	
Insurance	0	0	0	0	0	
Audit & Accountancy	0	0	0	0	0	
Lease Charges	0	0	0	0	0	
Interest	0	0	0	0	0	
Depreciation	0	0	0	0	0	
Bank Charges	0	0	0	0	0	
Misc. Costs	 	 	 	 	 	
D. Total Fixed Costs	0	0	0	0	0	
Profit (C-D)	0	0	0	0	0	
Profit Margin (%)						
Break Even Sales €						

9.8 Comments on Profit & Loss Statement:

	

	

	

	

	

	

	

	

10.0 Appendices: