10 Week Digital Marketing and AI for Business Course

Local Enterprise Office Dún Laoghaire Rathdown presents a new and comprehensive 10-session online training program tailored specifically for SMEs.

This programme will equip you with the essential knowledge and skills required to navigate the ever-evolving digital landscape, incorporating Artificial Intelligence, Digital Transformation, Process Automation, and the Ethics of AI.

Additionally, we will delve into traditional digital marketing methods such as Search Engine Optimization, Google AdWords, Email Marketing, Web Analytics, and explore promotional opportunities through established and emerging Social Networking platforms.

This course runs from 6.30pm-9.30pm on ten consecutive evenings, online (via Zoom). 

* Please note that the below course content is for general information purposes. It is subject to review and change at the discretion of LEO DLR.

Session 1: Understanding the Digital Landscape - Tuesday 19th August 6:30 – 9:30 pm

• Introduction to digital transformation and its importance for small businesses.
• Overview of AI and its role in digital marketing.
• Ethical considerations in AI and digital marketing.

Session 2: Digital Transformation Strategy - Tuesday 26th August 6:30 – 9:30 pm

• Crafting a digital transformation strategy for your business.
• Identifying key drivers and challenges.
• Case studies of successful digital transformations.

Session 3: Artificial Intelligence in Marketing - Tuesday 2nd September 6:30 – 9:30 pm

• How AI can enhance marketing efforts.
• Implementing AI-powered chatbots, personalization, and predictive analytics.
• Practical AI tools and platforms for small businesses.

Session 4: Process Automation and Efficiency - Tuesday 9th September 6:30 – 9:30 pm

• Automating routine tasks to streamline operations.
• Benefits of workflow automation in marketing and customer service.
• Hands-on demonstrations and tools.

Session 5: SEO and Google AdWords - Tuesday 16th September 6:30 – 9:30 pm

• SEO essentials for improving online visibility.
• Google AdWords campaigns for small businesses.
• Measuring ROI through SEO and AdWords.

Session 6: Email Marketing Mastery - Tuesday 23rd September 6:30 – 9:30 pm

• Crafting effective email marketing campaigns.
• Segmentation, personalization, and automation.
• Measuring email marketing success.

Session 7: Web Analytics for Growth - Tuesday 30th September 6:30 – 9:30 pm

• Implementing web analytics tools to track performance.
• Interpreting data to make informed decisions.
• Conversion rate optimization techniques.

Session 8: Leveraging Social Networking Platforms - Tuesday 7th October 6:30 – 9:30 pm

• Maximising your presence on established platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Exploring emerging platforms and trends.
• Building a social media strategy.

Session 9: Content Marketing and Branding - Tuesday 14th October 6:30 – 9:30 pm

• Creating compelling content that resonates with your target audience.
• Building a brand presence online.
• Content distribution and promotion strategies.

Session 10: Promotional Opportunities on Social Media - Tuesday 21st October 6:30 – 9:30 pm

• Paid advertising on social networks.
• Influencer marketing and partnerships.
• Measuring social media campaign performance.

Digital Marketing & AI Playbook

Participants will demonstrate their learnings from the course by way of creating a Digital Marketing & AI Playbook for their business. This Playbook will act as a guide and resource that outlines strategies, tactics, and best practices for incorporating digital marketing and artificial intelligence into the business's marketing efforts.

• Goals & Objectives
• Customer/Audience Segments:
• Digital Channels & Tactics
• Content Themes & Calendar
• AI Implementation & Automation
• Analytics and Performance Measurement
• Advertising & Amplification

How is the course delivered?

This course features group work, individual tasks, presentations, Q&A, practical exercises, peer learning and case studies. The priority is to equip participants with knowledge and skills which they can implement in their businesses.

What do I need to bring?

Course materials will be provided. Participants are asked to bring along their laptops and mobile phones to participate in the practical exercises.

The trainer company running this course is Content Plan.