Branding & Marketing for Small Business

Effective branding and marketing are essential for any small business looking to stand out in today’s competitive landscape. This practical workshop will help small and micro business owners understand how to create a strong brand identity and develop marketing strategies that attract and retain customers.

Workshop Content

• Understanding what makes a brand and why it matters
• Defining your unique value proposition
• Creating consistent brand messaging and visuals
• Exploring cost-effective marketing channels (digital & traditional)
• Basics of social media and content marketing
• Crafting a simple, actionable marketing plan

Workshop Objectives / Learning Outcomes:

By the end of this session, participants will be able to:

• Clearly articulate their brand story and key differentiators
• Identify their target audience and how to reach them
• Develop consistent brand messaging across platforms
• Choose the right marketing channels for their business goals
• Leave with the framework of a tailored marketing action plan

Delivery Methodology

The workshop will be delivered remotely and will be highly interactive and engaging for participants with real time demonstrations.

About your Facilitator

This workshop is being facilitated by Rocas Training and Business Development.

Book Your Place...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie