Essential Market Exploration: Proven Tools & Techniques to Test Your Market

This workshop will address the business marketing research needs and how market infrastructure can differ.

Your business can save significant resources, both time and financial, through thorough market research. Identifying the right information to look for is vitally important.

Objectives:

• What is Market Research? Understand how to conduct market research and assess the viability of your idea
• Understand how critical market research is - Why is it necessary and what is involved?
• Understand Preliminary Decisions
• To develop knowledge of the Methods of Market Research – primary, secondary, qualitative, quantitative
• Understand how to source information using the internet
• Know the Advantages & Disadvantages of Market Research
• Develop an understanding of key strategic marketing tools such as SWOT and PEST
• Be able to actively compile a competitor and market analysis and prepare a gap analysis of their own business offerings.

Workshop Content:

• Market research and testing – assessing the competitive landscape, identifying the scale of the opportunity, analysing competitive advantage, defining the market and who will buy
• How to identify their marketing research need
• How to carry out appropriate marketing research using one or more of the marketing research methods in a cost-effective manner
• Outlining the challenges that face a company through a market research process
• The marketing environment and industry analysis
• How to analyse market research results
• The use of strategic marketing tools and how to apply it to the business in a meaningful way
• Know how to research and test your business model

Delivery Methodology

This workshop will be held remotely online via Zoom. The workshop will include many real-life examples, hands-on activities and plenty of discussions with participants to understand their own individual pain-points so we could address them and make sure they receive the most value. Participants will receive a comprehensive summary document after the workshop.

A Zoom link will be sent to all registered participants the day before the workshop.

About your Facilitator

This workshop is being run by Optimum.

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie