Green & Sustainability Marketing

This is an interactive three-hour workshop designed to empower micro- and small business owners with the knowledge and skills to excel in green and sustainability marketing. Our aim is to demystify the concept of sustainable marketing, helping participants to understand how to market their products or services with a sustainability focus. This workshop encourages active participation and discussions to provide practical insights into sustainable marketing practices.

By the end of this workshop, participants will be well-equipped to create, promote, and sustain a brand that resonates with sustainability-conscious consumers. This knowledge will empower them to enhance their business reputation, connect with target customers, and contribute to a more sustainable future.

Course Content 

• Grasp the core principles of sustainable marketing and its importance
• Recognise the value of aligning marketing efforts with environmental and social responsibility
• Create and communicate a brand image that aligns with sustainability
• Understand the importance of resonating with eco-conscious consumers
• Develop sustainable marketing strategies for products or services
• Promote features, benefits, and eco-friendly attributes effectively
• Craft compelling sustainability narratives to engage and inspire customers
• Understand the power of storytelling in sustainability marketing
•  Explore eco-friendly advertising methods and campaigns
• Run sustainable marketing campaigns effectively
• Understand the significance of sustainable packaging and presentation
• Make eco-friendly choices in materials and design
• Measure and assess the impact of sustainable marketing efforts
• Understand the importance of key performance indicators (KPIs) in sustainability marketing
• Access additional resources, templates, and support for ongoing sustainable marketing success.

Delivery Methodology

The workshop will be highly interactive providing each participant with constructive feedback on their presentation style and impact. Each participant will be given the opportunity to prepare and practice their skills on delivering a Pitch with intensity.

About your Facilitator

This workshop is being facilitated by The Entrepreneurs Academy

Book Your Place & Get Your Business Started...

The Course Fee is €20 per person and is payable prior to course commencement.

To Book & Pay for your place now, simply follow the 'Book Now' link at the top of this page. If you need any assistance, please contact (01) 204 7083 or leo@dlrcoco.ie