LEO Dublin City Women in Business Network
Networking Event: From Creating Awareness to Conversion: Understanding the Customer Journey
Time and Date: Tuesday 10th June 2025 18.00-20.30
Venue: Radisson Blu Royal Hotel, Dublin 8
Winning new customers is a high priority for all businesses and this month's networking event featuring Liz Maguire and Cindy Wenzel will give you an opportunity to understand the customer journey and where your marketing and sales activities can have the greatest impact.
The Customer Journey and your Marketing Map
Speaker: Liz Maguire, Litir Marketing www.litirmarketing.com
Whether you are an eCommerce business or not, chances are you have several different marketing customer touchpoints. These touchpoints make up the broader 'Customer Journey' or path that someone takes to go from being unaware of your product or service to ultimately purchasing, returning to purchase again and ideally refer your product or service to friends and family. In this talk, we'll consider the stages of a customer journey and what each means for your marketing map.
Curate and Convert: Sales Strategies
Speaker: Cindy Wenzel, Founder of Empthrive https://www.empthrive.com
In today’s noisy digital world, creating and converting sales leads isn’t about outreach volume; it’s about strategy, human connection, and using the right tools at the right time. In this session, Cindy draws on her sales experience from startups and large tech companies to share insights on building a pipeline and closing deals. She will share actionable insights that can turn into opportunities, even with limited resources. Cindy focuses on the key sales moment, when awareness turns into a conversation, and how to make that conversation count. She will guide you through the shift from 'spray and pray' to 'curate and convert,' demonstrating how a more focused approach to deep sales leads to better outcomes by combining targeted outreach, data-driven insights, and personal connection.
There will be tea/coffee and sandwiches available before the talks and the evening will finish with networking over wine and soft drinks.
Please register now through this link: https://forms.gle/Zb8ryxe34Jv52i9UA
Speaker Profiles
Liz Maguire, Litir Marketing www.litirmarketing.com
Liz Maguire, Director of Litir Marketing, is an engaging and knowledgeable trainer and speaker, delivering impactful talks and training sessions across a range of business-critical topics. With a deep understanding of marketing, email marketing, and the entrepreneurial experience Liz makes complex strategies accessible and actionable for businesses of all sizes.
Cindy Wenzel, Founder of Empthrive https://www.empthrive.com
Cindy Wenzel is a senior sales leader and the founder of Empthrive, a platform focused on empowering professionals to thrive in their careers and wellbeing. With 20 years of driving growth at startups like Vivino and global tech giants like Salesforce, LinkedIn, and Yahoo, she brings a balanced approach to sales and human-first leadership. Recognised for building high-performing teams, simplifying complex sales strategies and executing them successfully, Cindy has helped sales teams and businesses across start-up and SMB turn interest into conversion. Her approach combines data, insight and digital tools with a strong commitment to customer experience and inclusive leadership. Cindy is a trusted voice in the world of ethical selling. She empowers others to sell smarter, grow sustainably and lead with purpose.
