Vlogging and Podcasting

This programme will be held over 2 Half days - 9:30am - 1pm, online via Zoom. 

Targeted at sole traders and small business owners throughout Kilkenny City and County, this half-day workshop introduces participants to the fundamentals of vlogging and podcasting. Attendees will learn how to plan engaging video and audio content, select the right equipment, and distribute their episodes across platforms to reach and grow their audience. With practical demonstrations, step-by step guidance, and real-world examples, participants will leave equipped to create compelling, consistent content that amplifies their brand, builds trust, and nurtures customer loyalty.

Objectives:

• Provide an overview of vlogging and podcasting essentials for small business owners.
• Demonstrate how to plan, record, and edit video and audio content effectively.
• Explore strategies for distribution, audience growth, and brand building through multimedia channels

What’s covered:

Introduction to Vlogging and Podcasting

• Understanding the benefits of each medium for small businesses
• Identifying target audiences and content themes

Equipment and Setup

• Recommended cameras, microphones, and recording software
• Basics of lighting, sound, and production quality

Content Creation and Editing

• Crafting a content plan: topics, formats, and frequency
• Editing tools and techniques for professional results

Platform Selection and Distribution

• Uploading and hosting on YouTube, social media, podcast directories, etc.
• Tips for optimising content with titles, descriptions, and tags

Audience Engagement and Growth

• Building trust and loyalty through consistent output
• Encouraging reviews, shares, and interactions
• Using analytics to track performance and refine content