Course objectives

The workshop will give participants practical information to help them manage their business online.

Programme outline

• The essentials of building an effective online business strategy
• Directing traffic to your online store
• Capturing customer data and lead generation
• Converting sales
• Choosing what to sell online
• Managing your stock/ availability online – suitable ecommerce partners
• Keeping your online business maintained, and up to date
• Aligning your online business to your overall business strategy 
• Online cash flow management – investment versus return
• Questions and answers
• Actions and notes