This interactive webinar will equip you with a comprehensive understanding of content strategy and its alignment with your business goals.

You’ll learn how to create engaging, relevant content tailored to your target audience while mastering resonating storytelling techniques. Key topics include media selection, platform identification and using analytics tools to measure and enhance content performance.

Learning Outcomes:

• Align content creation with business objectives.
• Improve idea generation and creative thinking.
• Social media & content creation.
• Utilise storytelling techniques for impactful communication.
• Use analytics to refine strategies for continuous improvement.
• Use customer profiles to create content that resonates with relevant audiences.

Trainer: Philip Weldon