This interactive workshop is designed to equip new business owners and startups with the essential skills to cost and price their products or services accurately. Participants will learn to identify direct and indirect costs, calculate break-even points, and apply effective pricing strategies to ensure profitability and market competitiveness. Through real-world examples, attendees will gain practical insights into value-based pricing, competitor analysis, and financial forecasting. By the end of the session, participants will be able to develop a sustainable pricing model tailored to their business goals, giving them the confidence to launch or grow their venture successfully.