Note:
Thurs 6th & 13th Nov
This program is designed for small and medium-sized businesses who want to leverage their sustainability credentials effectively.
Economic Opportunities from Climate Change
This program is designed for small and medium-sized businesses who want to leverage their sustainability credentials effectively. We will focus on helping them craft authentic, effective green marketing campaigns, avoid common pitfalls like greenwashing, and integrate sustainability principles into their marketing efforts to create competitive advantage.
The programme is delivered over 2 workshops. The participants will receive links to videos, checklists, and templates to help them develop strategies for their business. It is packed full of relevant case studies and examples to illustrate effective sustainable marketing practices.
The workshop will cover the following topics:
Principles of Sustainable Marketing
Green Consumer Insight
Sustainable Brand Strategies
Legislation and Frameworks
How to avoid greenwashing
Communication strategies
Why is this workshop important?
80% of people under 30 say transparent sustainability drives their purchasing decisions.
Who is delivering the training?
Muireann Fitzmaurice holds a Certificate in Sustainable Marketing, Communication & Brand Management from the University of Cambridge, and a Green Marketing Certificate from the Sustainability Institute. She was a Lead Advisor with the Marketing Institute of Ireland on their Competency Framework in the area of Responsible Marketing. She has been nationally recognised for her innovative approach to marketing strategy.
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