This interactive workshop outlines what every small business should know, before investing in website development or a website upgrade. Delivered in non technical
language topics include:

• The difference between a well and poorly performing website
• How websites are evaluated by search engines
• Technical, On Page and Off Page – Search Engine Optimisation
• How to know what people are searching for online – key word analysis
• The importance of the web design brief & what it should include
• How to select a web developer
• Options to promote your online presence

Learning Objectives

At the end of this workshop participants should be able to understand best practice in web design. They will also be more informed about the time and money they should and should not invest in improving their online presence.

Trainer: Aisling Roche