Digital Marketing & AI Management Development Programme 

This practical, results-driven programme is designed to help SME owners and managers in County Monaghan build digital marketing capabilities and integrate AI tools into their business strategy. Delivered by Content Plan and modelled on successful previous programmes (e.g., LEO Meath), it supports participants in developing a tailored Digital Marketing & AI Playbook for their own business.

 Programme Format:

• 10 interactive, online sessions (3 hours each via Zoom) with recordings available
• Live exercises, demonstrations, peer learning, and Q&A
• Access to a WhatsApp support group for ongoing guidance
• Final presentation of a personalised digital strategy with trainer feedback
• Includes two 1-hour one-to-one mentoring sessions

 Training Methodology:

The programme combines presentations, live tool demos, guided audits, peer case studies, and real-time exercises using tools like Google Ads, Canva, ChatGPT, and Meta Business Suite. Each session includes practical learning and takeaways directly applicable to SMEs.

 Session Topics Include: 

1. Intro to Digital Marketing & AI – Understand marketing funnels, UVPs, and AI-enhanced strategies.
2. Website & Content – Optimise websites with AI-driven audits and SEO tools.
3. SEO & Analytics – Improve search rankings using Google tools and AI-supported content.
4. Facebook & Instagram Marketing – Use Meta tools and AI for content, ads, and performance tracking.
5. TikTok & WhatsApp for Business – Harness short-form video trends and AI-powered messaging.
6. LinkedIn for B2B – Build a professional presence with AI-assisted networking and content creation.
7. AI Tools for Business – Apply tools like ChatGPT, Canva AI, and Zapier to marketing and productivity.
8. Video Marketing – Create engaging video content using mobile apps and AI editing tools.
9. Advertising with Google & Social Media – Design and run ad campaigns supported by AI targeting.
10. Playbook Development & Presentation – Finalise and present a business-specific digital and AI strategy.

Outcomes:

Participants will leave with a comprehensive, customised Digital Marketing & AI Playbook tailored to their business goals. They will gain confidence in using AI tools, optimise their digital presence, and develop a performance-focused online marketing strategy.

This hands-on programme ensures every participant acquires actionable skills and tools to improve customer engagement, drive conversions, and future-proof their digital marketing efforts through AI integration.