The Complete Digital Marketing Programme - 6 sessions

This Digital Marketing Programme takes place over six online sessions and is ideal for businesses who want to sell their products or services using their website and social media.  It is an intensive course on the main aspects of digital marketing including SEO, website marketing, Instagram, Facebook, and TikTok plus you will learn how to shoot and edit your own marketing videos, how to design eye-catching graphics for social media using Canva and you will get an introduction to AI tools for digital marketing such as Chat GPT and Google Gemini.

Lots of people attend an individual course on SEO or Facebook but then struggle to see how it all fits together. This course is designed to give you a comprehensive overview of digital marketing – it explains the major strands in detail and explains how they all fit together.

This course covers two big topics – website marketing and social media marketing. 

In weeks 1-2 we focus on website marketing and look at how to plan and brief a website, how to drive traffic to your site from Google (SEO) and how to turn the traffic into more web enquiries and sales. 

In weeks 3-6 we focus on social media marketing including, how to make your own marketing videos, how to design eye-catching images, How to use your Facebook business page for marketing, how to use Instagram for marketing, TikTok to market your products/services and an introduction to Chat GPT for digital marketing.

Who is this suitable for?

• Someone thinking of setting up a new business or creating a new website.
• Owners of established businesses who want to understand how to grow their online presence and sales.
• Those involved in marketing a business and who want to improve their digital marketing skills.

This programme is not for digital marketing trainers/consultants or website designers. 

The course is pitched at beginner to intermediate level. 

Course Methodology

Each workshop is a 3-hour LIVE online session which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.

This course will be delivered by Evan Mangan of The Marketing Crowd.