There has been an explosion in the number of AI tools that you can use for generating images, videos, voice and text that you can use in your digital marketing. 

This course will demystify the whole area of AI tools that you can use for your Digital Marketing.  These major tools include:

• Generative AI tools: Google Gemini and CoPilot
• Image AI tools: Midjourney, Leonardo, Canva
• Video AI tools: Runway, Sora and CapCut
• Other tools: Synthesia, Eleven Labs 

If you have attended the How to use Chat GPT for Digital Marketing Course this is a follow-on course so you will then fully understand all the major AI tools for Digital Marketing. However, if you have not already attended the Chat GPT course you will still be able to follow this course. 

This course will be delivered by Evan Mangan of The Marketing Crowd 

Who is this beginner level course suitable for?

• Any business owner / marketing manager who would like to understand how to use creative generative AI tools to improve their Digital Marketing
• This programme is not for digital marketing trainers/consultants or website designers

What we will cover

Generative AI tools:

A quick recap on Chat GPT (covered extensively in part 1 of this course)

Google Gemini – how to use this across your digital marketing and how does it compare to Chat GPT

Microsoft Copilot – How to use this and how does it compare to Chat GPT

AI Image Generation tools

• Within Chat GPT plus
• Within Co Pilot & Gemini
• Within Midjourney
• Within Canva using dream Lab 

AI Image Editing Tools

Demonstration of Canva’s AI tool for manipulating images

Demonstrations of other AI image editing tools

AI Video Generation tools

Runway – text to video tool

Sora -  Text to video tool

Pika Labs – creative videos for social media

AI video editing tools

• Demonstration of Ai video editing tools within Capcut for desktop 

AI Voice generation tools

• 11 labs- for Ai voiceovers and  voice cloning

AI tools to generate Avatars

• Synthesia.io

Course Methodology:

This is a 3-hour LIVE online course delivered over two sessions which you can attend from your home or office using a PC / MAC / Smartphone or tablet (you will need to be able to hear sound either through speakers or headphones but you do not need a webcam).  Please note that the larger the screen you use the better the experience will be.