Objectives: Retailers, this Christmas do you want to create eye-catching and inspiring Window Displays that drive footfall and sales throughout the season?

Do you want to visually represent the spirit & uniqueness of your business? Do you want to market the right product at the right time?

This workshop combines Window Display Design and Product Marketing tips to help you drive sales by maximising the effectiveness of your window.

You will focus on designing the right type of window display for your business, and creating an individual strategy to help leverage your window displays in line with in-store and online trade through October - January.

Workshop is presented by Lisa McCarthy of Spectrum Display.

Morning Session:

• Window strategy for Christmas
• Introduction to Christmas Window Display for retail
• WHO buys WHAT, WHEN? – knowing your market
• Create a window strategy & identify risk

Top tips for Christmas Windows to be proud of

• Picking a theme
• Product Planning
• Best props to use, including supplier details

Group Planning Session

• Review all windows (photos & videos provided beforehand)
• Choose Theme
• Group discussion

Afternoon Session:

Window Planning practical

• Design window
• Plan strategy
• One on one support & feedback

Work that window!

• Analyse your Store Window
• Window changes & additional messaging
• Sustainability at Christmas – tips and prop suggestions

Coffee & Networking on arrival, lunch provided in the restaurant. 

Lisa McCarthy Bio

Lisa McCarthy is a Visual Merchandising expert with over 20 years’ experience working with clients across Retail, Food & Drink, Creative and Service Sectors. Lisa helps clients see their business through the lens of the Customer Experience – and uses Visual Communication tools to increase sales and profit. As a mentor & Trainer to LEO clients, she works to help clients identify opportunities to improve the look and feel of their business –   working on Store Layout planning, Merchandising, Fixture selection, Window Display and Exhibition stand design. Lisa is supportive, empathetic, and creative – she supports and drives her clients, leaving them with a new set of skills and the confidence to utilise them within their business.