The Trainers 

This programme is run by 
James Burke & Associates 
who have a wealth of 
industry experience in both 
the retail and foodservice sectors. 

Workshop 
Material 

Over 15 different hand-outs, 
b e s t p r ac ti c e s h e et s a n d 
templates will be provided 
to you as part of the 
programme to help back up the verbal information. 

Workshop 
Details/Dates

Kick Start your Food Business
Offered by the four Local Enterprise Offices in the Dublin region.

This 'Kick start your own food business programme' is a short two day 
programme designed to help those with a food idea, or those at a very 
early stage of starting up a food business (typically the first 24 months). 

The objective of the 2 days is to provide the participants with a base 
knowledge of what is involved in setting up a food business. The content is designed to provide you with information which will allow you to avoid 
the pit falls normally associated with this journey. (The programme 
content assumes you have the required business knowledge to run your 
enterprise e.g. you must already understand the basics of setting up a 
business, tax compliance rules, creating a business plan etc.) 

While certain aspects of the programme are relevant to those setting 
up cafes/restaurants, the core programme content is designed for those producing food to be sold through third parties i.e. food producers. 

For those considering applying for the Food Academy Programme in the future, this programme will provide an excellent opportunity to boost your chances of securing a place. 

Wednesday the 22nd and 29th of June
09:30 – 4:30 both days
Location: Finnstown Castle Hotel, Lucan 

Book your place now at:

http://www.localenterprise.ie/SouthDublin/Training-Events/Online-Bookings/

Day One 

Day one will focus on providing 
participants with an overview of the 
dynamics of the food sector in Ireland and getting objectives for your project clear in 
your mind. The content will include: 

•	Individual participant introductions 
•	Feedback / discussions based on your product idea 
•	Understanding the Irish food sector 
•	Understanding what is artisan food production 
•	Identifying what are the pit falls associated with starting your own food business 
•	Minimum requirements e.g. food safety, labelling requirements, insurance, etc. 
•	How much money might a food start up business cost
•	Understanding the critical role of packaging and branding
•	Researching your idea 

Day Two 

This workshop will focus on the more practical aspects of setting up a food business. The content will include:

•	How to build your pricing model 
•	Distribution options 
•	Understanding the role of the various 
agencies e.g. Bord Bia, LEO etc. 
•	How to manage the brand design 
process 
•	Deciding on your route to market 
•	Direct selling e.g online, farmers market, etc.
•	Retail & foodservice channels
•	Succeeding with store managers & trade buyers
•	Attending consumer shows and trade fairs 
•	Packaging review 
•	Identifying next steps