By the end of the session, participants will be able to:

• Set up an Amazon Seller Central account for the Irish and EU market.
• Create optimised product listings with images, descriptions, and keywords.
• Understand the differences between Fulfilment by Amazon (FBA) and Fulfilment by Merchant (FBM).
• Navigate pricing strategies, returns, and customer service expectations.
• Apply practical insights to comply with EU VAT, refunds, and shipping policies.
• Use Amazon tools and data to monitor sales and improve performance.

Course Outline

Welcome & Introduction

• Participant introductions and learning objectives

• Overview of Amazon's Irish marketplace

Getting Started on Amazon

• Business requirements for Amazon.ie

• Seller Central dashboard walkthrough

• Choosing the right selling plan

Creating and Optimising Listings

• What makes a successful product listing

• Using keywords and categories effectively

• Product imagery and branding tips

• Live demo: Creating a listing

Shipping, Fulfilment & Compliance

• FBA vs. FBM: Pros, cons, and setup steps

• Setting up shipping rules and processing returns

• EU VAT thresholds and obligations

• Key Amazon policies and consumer protections

Boosting Sales & Performance

• Intro to Amazon Ads (PPC)

• Product reviews and seller ratings

• Tracking performance: Reports and KPIs