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051 849905

Waterford

...Let's talk business

Marketing on a Shoestring

Venue:
Traceys Hotel, Waterford City
 
Date:
01/05/2025
 
Note:
Thursday, 1st May
 
Time:
9.30 - 4.30
 
Category:
Workshop
 

This 1-day workshop will enable participants to reach their target client and convert them to sales.

€20
 
 

Marketing on a Shoestring

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.

Learners will have a better grasp of the entire process, some new techniques and will now market differently to different target audiences.

The course will cover the following list of topics:

    • Introduction and terminology of marketing principles
    • Understanding the marketing environment
    • Outline of affordable marketing plan
    • What is the difference between Marketing & Sales?
    • Strategy v Tactics
    • Who are your target customers
    • Cost of acquisition v Lifetime value
    • Competition & Market Leaders (and how they get their market share)
    • Test and Measure
    • Being Market led
    • The 5 ‘P’s (Price/Place/People/Physical Environment/Process)
    • USP
    • Guerrilla Marketing
    • Measuring the effectiveness of marketing actions
    • The Marketing budget

    Please Note: 

    • This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
    • By booking this course you agree to share your booking details with the trainer.
    • Lunch will be provided - please let us know if you have any dietary requirements.

    Training Partner: Peter Cronin - Ardu

    Peter Cronin is a Waterford native who has been self-employed since the age of 21 in a number of businesses. Peter holds a Level 8 honours degree in international business (achieved with First class honours) and is currently preparing to embark on a PhD focused on microenterprise.

    He has been delivering SYOB since 1998. He has written and delivered many different versions of SYOB for DEASP, LEO, ETB, Local development companies and other support agencies as well as delivering on behalf of private training companies. He has written and developed over 500 modules specifically targeted at the start up and early stage business. Ardu was set up in 2016 to allow Peter to step back from other business interests and concentrate on start up support. He has been a start-up mentor since 2000 contracted to various partnership companies as expert support both for enterprise staff and for clients directly. He has worked one to one with over 2000 individual entrepreneurs.

     

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