SEO Bootcamp

Learn how to optimise your website for Google with practical SEO techniques. This bootcamp covers site audits, SEO action plans, link building, content strategy, and essential tools like Google Analytics. Perfect for Waterford-based businesses looking to boost online visibility.

Objectives

The participant will know how to optimise their website taking into account proven and new SEO techniques.

Course Outcomes

At the end of the course, all participants will:

• Have the skills, tools and knowledge to be able to optimise their site for search engines like Google
• Understand how search engines like Google rank web pages
• Have audited their website and have created an SEO action plan
• Be able to communicate effectively with their web/marketing/SEO team

Course Content

• How search engines work – understanding of how Google ranks web pages
• Understanding the different types of search engine listing like standard listings, featured/rich listings, FAQ sections & local listings
• SEO key components: the key steps to optimising a website that works in 2025
• External links – why links are paramount to the success of an SEO project. Developing a link building strategy
• Briefing a web team on SEO and red flags to watch out for
• Content marketing – creating a content marketing plan and understanding how it impacts SEO
• Tracking and monitoring – an introduction to a range of tools that will aid with the monitoring and management of their SEO including Google Search Console & Google Analytics
• Social Media SEO: the importance of optimising their social media channels for search visibility and how Gen Z is using social media as a search engine to source products and services
• Examples of similar businesses that have implemented good SEO
• Q & A throughout.

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office

• By booking this course you agree to share your booking details with the trainer

Delivery Method

This workshop will be delivered In-Person, at the Dungarvan Enterprise Centre.

Training Partner

Sandra is the director of Be:Dynamic and holds the NUI Certificate in Training and Continuing Education and has over 17 years’ experience in delivering successful online marketing services, mentoring, consultancy and training.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development and online advertising, email marketing, social media, SEO and mobile.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.