Understanding Google Analytics

This workshop introduces the basics of Google Analytics, including setup, key metrics, and how to interpret website data. Participants will learn to use insights for improving site performance and user experience.

Course Outcomes

At the end of the course, all participants will:

• Be able to set up their Google Analytics account
• Be able to access and understand key reports
• Understand the different tracking methods – events and conversions
• Be able to work with their web team to ensure all tracking is in place

Course Content

• Google Analytics: how to create an account and add the code to their website
• Event & conversion tracking: what it is and how to read the reports
• Turning on e-commerce tracking (if relevant)
• Know how to access and read key reports and know what the data is telling them
• Setting targets and KPIs
• Introduction to Monster Insights (for those on WordPress websites)
• Q&A throughout

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.
• The Zoom link for the course will be emailed to you in advance of the training.
• All participants should have access to their existing Google Analytics account via their PC/Laptop for the duration of the training. If they do not have a Google Analytics account, ideally, they should create one prior to the day so they can access the reports during the training. If they do not have one on the day, setting up will be covered. A help document/video can be supplied to assist with the set up.

Delivery Method

This workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner

Sandra is the director of Be:Dynamic and holds the NUI Certificate in Training and Continuing Education and has over 17 years’ experience in delivering successful online marketing services, mentoring, consultancy and training.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development and online advertising, email marketing, social media, SEO and mobile.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.