Wicklow Retailers Get Strategic Boost Through LEO Wicklow Masterclass

On Monday, Local Enterprise Office (LEO) Wicklow, in collaboration with Wicklow Chamber and the Wicklow Town Team, delivered a powerful retail training and mentoring initiative — the Strategic Retail Masterclass. Led by Aisling Hurley of The Business Fairy, the programme was specifically designed to empower local retailers with tools to elevate their visibility, customer engagement, and collaborative marketing efforts.

Over 13 retailers from Wicklow Town took part in the dynamic session, which explored topics such as crafting compelling content, effective digital marketing partnerships, launching joint campaigns, and harnessing analytics to drive smarter marketing strategies. A standout feature of the workshop was a facilitated brainstorming session aimed at developing an umbrella brand identity for Wicklow Town.

Participant feedback was overwhelmingly positive, underscoring the demand and value for such targeted, strategic supports in the local retail community.

Encouraged by the success, LEO Wicklow is keen to extend this opportunity to retailers in other towns across the county and is actively seeking interest. Additionally, the office welcomes future collaborations with business networks and local agencies to continue delivering impactful supports that strengthen retail communities throughout Wicklow.

For expressions of interest or partnership enquiries, please contact the LEO Wicklow team.