Session  1      

The Entrepreneurial Journey: A Self-Assessment

This topic delves into;

• The world of entrepreneurship in a competitive market.
• The reason for small business success and failure.
• Current Trends.
• Exploring the motivations, challenges, and rewards of starting and running a business.
• Participants will gain a deeper understanding of the entrepreneurial mindset.
• The factors to consider when embarking on a new venture. 

Session 2 

Navigating Irish Business Law: Legal Structures and Regulations

This topic provides an overview of; 

• The legal framework for starting and operating a business in Ireland.
• Participants will learn about the various.
  business structures available.
• The legal considerations involved in choosing the right business structure, registering business name, tax, insurance etc

Session 3

Mastering the Art of Sales: Building Relationships and Closing Deals

This topic emphasises;

• The importance of sales in driving business growth and success.
• Participants will learn essential sales techniques, including effective communication, building relationships, elevator pitch, networking and closing deals.

Session 4

Marketing Strategy/Digital Transformation

This topic provides;

• A comprehensive overview of marketing principles and strategies, focusing on the importance of research-driven decision-making, identifying target markets and segments.

Session 5

Fuelling Your Venture: Exploring Funding Options

This topic provides;

• An overview of the various funding sources available to start-up businesses, including government supports, financial institutions, and alternative financing options.
• Participants will learn about the different types of funding, their advantages and disadvantages, and how to choose the best option for their business.

Session 6

Financial Fundamentals: Bookkeeping, Taxes, and Internal Controls

This topic introduces participants to;

• The essential principles of financial management, covering bookkeeping, taxation, credit control, maximising profitability and internal controls.
• Participants will gain a solid understanding of the importance of accurate financial records (prime entry, profit and loss, cashflow etc.) and compliance with tax regulations.

Session 7

Internationalisation

• Tailoring your product or service for entry and growth into international markets.
• Designing your product or service for an international market.

Session 8

Building a Solid Foundation: Creating a Business Plan

• Participants will learn how to develop effective marketing plans, including digital transformation and the use of AI, that assist the alignment with business objectives.