LEO Dublin City Women in Business Network Event
Networking Event featuring two talks: Email Marketing and LEO Supports
Time and Date: Tuesday 21st January 18.00-20.30
Venue: Radisson Blu Royal Hotel, Golden Lane. Dublin 8
Talk 1: Content Strategy including Email Marketing for 2025
Aoife Ross from Connected Content will be speaking about all things ABC when it comes to content. As business owners, many of you are short on time, budget and, let's face it, ideas for great content.
During this session, Aoife will show you how to:
- decide what technology you need to use for marketing. (Yes, sometimes a spreadsheet is as good as any CRM).
- create content ideas that will resonate with your market.
- craft content that converts.
- maximise the return on your investment when it comes to content.
This session will include a focus on email marketing but the lessons and processes are helpful for anyone looking to promote their business online, without appearing as "too salesy". Aoife will also focus on measuring what matters, the importance of a digital presence and why you should always remember "ABC".
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Talk 2: LEO Dublin City Supports for Small Business
Paul Berry, Business Advisor with the Local Enterprise Office Dublin City will talk about the supports available for small businesses, including Mentoring and the Trading Online Voucher which are both used by many network members.
There will be tea/coffee and sandwiches available before the talks and the evening will finish with networking over wine.
Please register now through this link.
SPEAKER PROFILES
Aoife Ross, Founder, Connected Content
After 20 years working for large tech companies, small digital agencies and home-grown Irish brands, Aoife Ross founded Connected Content in 2023 after seeing the constant lack of joined up thinking between sales and marketing. Since going it alone, Aoife has been working with clients in the UK and Ireland to streamline strategy, align messaging and technology stacks, shaping them into a cohesive business growth engine.
Paul Berry (MBA BSc Dip Bus), Business Advisor, LEO Dublin City
Paul Berry is a Business Advisor with the Local Enterprise Office (LEO) Dublin City. He has over 25 years of Management experience within Services, Technology, Hospitality, Retail, Management Training and Research sectors. He has excellent leadership, communications and operational skills and has managed a number of teams.
A skilled project and change manager, delivering exceptional outcomes in restructuring, process improvements and commercial projects while meeting budgetary and corporate KPI’s in complex and diverse environments
Delivering on-site and on-line Management Education programmes with IBEC & Trigraph Ltd in areas of Project and Performance Management. He has the ability to work and build relationships with a wide variety of stakeholders.
He has set-up and managed a number of commercial businesses.
