Event Title: Using Packaging and Design to Build Food Brand Value
Location: Finnstown Castle Hotel, Newcastle Rd, Lucan, Co. Dublin
Time: 5.00pm - 8.30pm
Date: 12th May 2015
Price: Nominal fee of €10pp
Event Description
Packaging remains one of the biggest challenges for food producers, cafes, restaurants and retailers in the convenience sector. This seminar will allow participants to hear from a panel of experts on the topic.Live packaging case studies for food producers will also be presented. In addition to the speakers, up to 15 packaging companies will showcase new innovations in the packaging sector before the seminar.
Who should attend?
This event is only open to Dublin based food producers, food distributors, retailers and foodservice operators.
Registration
Places are limited at this seminar to 160 and early booking is essential. There is a nominal €10 booking charge.
To book your place, click here
What is Dublin Food Chain?
The Dublin Food Chain is a marketing and networking forum which represents many of the outstanding food and drink producers, retailers, foodservice operators and distributors that are based throughout Dublin City and County. Dublin Food Chain is an initiative jointly supported by the four Local Enterprise Offices in the Dublin region, The Irish Exporters Association, and Bord Bia.
17:00 - 17:30 Registration and refreshments
17:00 - 18:00 Meet 15 packaging companies representing the various different types of packaging used in the food industry. See the latest packaging innovations and engage in dialogue about challenges you have.
18:00- 18:15 Opening and Welcome by South Dublin Local Enterprise Office
18:15 - 18:45 Bord Bia Building Your Brand Grace Binchy, Consumer Insights Specialist, Bord Bia
Building your brand - looking at global examples of packaging, how can you make packaging work hard for your brand.
18:45-19:05 Packaging Case Study One: Bradley Brand Joanne Cassells, Creative Director, Bradley Brand
Joanne shall present two case studies, where they assisted in brand strategy, name generation and package design. Joanne leads the creative team at Bradley Brand and has been responsible for package design for Keelings, Kay’s Kitchen, Mao at Home and many more start-up food brands. can help you lower costs.
19:05-19:25 Packaging Case Study Two: Red White Greene Terry Greene RED WHITE GREENE Graphic Designers
Terry Greene is the founder and creative director of graphic design consultancy Red White Green(e). Prior to this he was managing director of Design Factory, Dublin. He lectures in packaging innovation at NCAD. Past and present clients include HB, Baileys, Irish Distillers, Lyons, Robert Roberts, The Jack Ryan Whiskey Company, Microbide and DAA. Terry will demonstrate how packaging can help differentiate your business.
19:25-19:45 Packaging Case Study Three: True Story Sarah Maguire, Partner and Creative Director at True Story
Sarah has helped build some of Ireland’s most loved brands including Cully & Sully, Paddy O’s Granola and National Lottery to name a few. True Story believe every brand has a compelling and true story that can translate into effective packaging design. Sarah will present a compelling packaging case study.
19:45-20:00 Q&A. Opportunity to review packaging showcase
Download flyer here
