Branding your Business

Branding is one of the most misunderstood concepts in business – often reduced to ‘a nice logo’ there is so much more involved. Branding is important because it helps you to quickly make a memorable impression on customers, and should allow your customers to know exactly what to expect from your business.

A good brand helps you to distinguishing yourself from your competitors, clarifies exactly what it is you’re offering, and why this makes you the better choice. Your brand should in essence be an easy-to-understand representation of who you are as a business, what you offer, and how you wish to be seen or understood by your customers.

This very practical and interactive workshop (it is NOT a lecture), will assist you to understand;

• What is a Brand and the benefits?
• The different elements that make a brand.
• The different Brand Elements, and choosing what elements to use.
• Constructing your Brand Strategy Canvas         
• Utilising online resources.
• Next Steps

All the above elements will be condensed into your Brand Strategy Canvas, a concise 1-page document where you will construct all the elements required to build you effective brand presence.

After this course you will have a clear picture on what you what your brand is, and an action plan of the next steps to take.

Trainer: Michael Quigley