Google Adwords

Time 9:30AM  to 1:00PM

This course goes through the basic steps and good practice in setting up a Google Adwords Campaign.

The course is divided into the following sections:

1: Things to Do Before You Start

• Overall audit of your digital landscape
• Creating Your Ads Account
• Metrics to Know and Understand
• Account Linking 

2: Initial Keyword research, Projected costs and Keyword Planning.

• Using keyword planner and keyword forecasts
• Projecting possible outcomes
• Three month discovery campaign approach 

3: Elements of a Google Search Paid Campaign.

• Campaigns, Ad Groups, Ads, Ad Extensions
• Keywords, Negative Keywords and Search Terms
• Bidding Strategy

4:Creating your Campaign - Campaign settings to watch.

• Objectives and Biding Strategies
• Locations and placements
• Conversion Tracking

5: Creating Ad Groups, Ad Copy and Ad Extensions

• Best Practice Examples

6: Metrics to Monitor and Measure

• Conversions, Click Through Rate, Clicks
• Average Cost Per Click, Cost per Conversion, Return on Ad Spend
• Google Analytics Reporting to monitor Progress

7:Ongoing Optimisation Strategy

• 3 Month Discovery Campaign
• 10 Day Cycle 

This course will be delivered via Zoom.

You will receive the login details the day before the course starts from the course trainer.

Please ensure you have a suitable device (Laptop or Desktop Computer)  with which to take part.