This course covers how to write a business plan that can be used internally in a business but also externally to funding organisations or other support organisations.
A business plan is a written document that defines business goals and the tactics to achieve those goals. A business plan typically explores the competitive landscape of an industry, analyses a market and different customer segments within it, describes the products and services, lists business strategies for success, and outlines financial planning. This course covers how to write a business plan that can be used internally in a business but also externally to funding organisations or other support organisations. The components of a business plan covered in this course are:
- Executive summary
- Business description
- Products and services
- Competitor analysis
- Marketing plan and sales strategies
- Brand strategy
Financial planning
Please note that during the course, you are asked to work on your own business plan so that you have the skeleton of one by the end of the course.
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