Webinar Content

• What are Google Ads
• Why use Google Ads
• Search Engine Marketing and Search Engine Optimisation
• Google Merchant Centre Account
• Google Ads Ranking Formula
• Google Ads Structure
• How to create a Google Ads Campaign
• How to use and select Keywords
• Short tail vs long tail keywords
• What is user Intent
• How to do keyword research
• Ad copy, sitelinks and extensions
• Landing pages
• Bidding strategy
• Google Ads Measurement

This programme is not for digital marketing trainers/consultants or website designers.