Course Outline

At the end of the session, you will:

• Know how to create a TikTok account and understand the difference between personal and public accounts.
• Understand how to use some of the most popular TikTok features
• Be able to plan your TikTok content calendar

Course Content

TikTok user demographics and how businesses are using it effectively as a communication and marketing tool

Creating a business account – step by step walk through of how to create an account (attendees should have the App downloaded for the session)

• Creating a business account
• Submitting the business registration
• Setting up 2fa security measures
• Writing a strong profile
• Key features and tools and hands-on experience using some of them
• Content planning - what content will and won’t work on TikTok
• Using the Creator Search Insights tool to find content gaps and plan content.
• Using hashtags effectively
• Understanding the For You Feed in TikTok and its importance
• TikTok SEO
• Case studies – real businesses using TikTok as an effective marketing and communications tool.

Prerequisite

• Attendees should have the TikTok App downloaded and ideally a basic account created.