Maximise Christmas Sales - A Practical Marketing Workshop for Creative Makers

The aim of this interactive workshop is to equip local craft or design makers, and commercial artists with the skills, knowledge, and affordable tools to market their products effectively in the lead-up to the peak Christmas gifting season. The workshop focuses on practical, easy-to-implement strategies to maximise sales to the year end.

Aims & Objectives

• Understand the critical timeline for marketing activities to maximise Christmas / year-end sales

• Build a simple but effective promotional plan up until December

• Know how to design offers and messaging that resonate with Christmas / Gift shoppers.

• Identify free and low-cost marketing channels (social media, collaborations, email marketing)

• Gain confidence using simple digital tools to schedule and automate marketing tasks

• Leave with a clear awareness of how to build and implement a "Christmas Marketing Action Plan"

Please Note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices is available by following this link - Find Your Local Enterprise Office
• By booking this course you agree to share your booking details with the trainer.

Delivery Method

This workshop will be delivered in-person in Waterford City (Venue to be confirmed)

Training Partner

This session will be led by the amazing Margaret Hoctor. Margaret is a businesswoman who has tried and tested every piece of advice she will give you. With a working farm, a background in psychology, and a regular market stall, she knows what works and why! Margaret has been described as a dynamo, and we agree!

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.