WhatsApp Marketing for SMEs: Connect, Comply, Convert

This session will provide SMEs with the knowledge, tools, and best practices needed to use WhatsApp as a compliant and effective marketing channel.

Objectives

By the end of the session, participants will be able to:

• Understand the role and potential of WhatsApp in SME marketing
• Apply GDPR-compliant practices when using WhatsApp for business
• Set up and optimise WhatsApp Business tools (including Broadcast Lists and Catalogues)
• Create message templates that encourage engagement and conversions
• Use tools and tactics to streamline and measure WhatsApp campaigns

Course Outcomes

At the end of the course, all participants will:

• Have the skills, tools and knowledge to be able to optimise their site for search engines like Google
• Understand how search engines like Google rank web pages
• Have audited their website and have created an SEO action plan
• Be able to communicate effectively with their web/marketing/SEO team

Course Content

1. Introduction to WhatsApp Marketing

• WhatsApp vs WhatsApp Business: Key differences and features
• Why WhatsApp is effective for SME customer engagement

2. GDPR & Legal Compliance

• Key GDPR principles for WhatsApp marketing
• Managing opt-ins and opt-outs properly

3. WhatsApp Business Tools

• Setting up a professional WhatsApp Business profile
• Using automated replies, quick replies, and labels
• Creating and sharing product/service catalogues
• Using Broadcast Lists vs Groups – what’s compliant?

4. Creating a WhatsApp Marketing Campaign

• Building your WhatsApp contact list ethically
• Planning a mini campaign (e.g. product launch, special offer, event)
• Using tools like SuperChat and WATI WhatsApp to run WhatsApp marketing campaigns.
• Analytics and tracking engagement

Course Outcomes

At the end of the course, all participants will:

• Have the skills, tools and knowledge to be able to optimise their site for search engines like Google
• Understand how search engines like Google rank web pages
• Have audited their website and have created an SEO action plan
• Be able to communicate effectively with their web/marketing/SEO team

When booking, please note: 

• This training is for businesses currently trading or planning on trading in Waterford City or County. If you are based outside of Waterford please contact the relevant LEO to access a similar service. A full listing of LEO offices are available by following this link - Find Your Local Enterprise Office

• By booking this course you agree to share your booking details with the trainer

Delivery Method

This online workshop will be delivered via Zoom. Click the link below to see how to use Zoom.

Click here in order to find out how to use Zoom

Training Partner

Sandra is the director of Be:Dynamic and holds the NUI Certificate in Training and Continuing Education and has over 17 years’ experience in delivering successful online marketing services, mentoring, consultancy and training.

Sandra works with a diverse range of sectors and she understands the hurdles businesses face in this digital age. Sandra delivers training on a variety of digital marketing topics including best practice web development and online advertising, email marketing, social media, SEO and mobile.

Two factor authorisation is required when booking; please ensure you have this set up with your bank. If you experience any difficulties regarding payment, please contact the LEO office at 051 849905 for assistance.