Strategic Retail Masterclass

Wexford Retail Leaders – Unlocking Growth Together

1-Day Masterclass + 2 Follow-Up Online Clinics

Empower your retail strategy. Elevate your brand. Grow together.

Join a curated one-day masterclass designed exclusively for retail business owners and managers across Wexford. Through practical, action-led sessions, this workshop unlocks strategies that blend individual brand strength with collective marketing power — helping retail leaders harness collaboration, master social media, and use data for real growth.

This programme includes:

• A full-day in-person workshop in Gorey
• A dedicated 1-to-1 session during the workshop day
• Two follow-up 1-to-1 online clinics for personalised support and accountability

What You’ll Experience

Morning Sessions (9am–12pm) 🔹 Session 1 – Retail Strategy Under an Umbrella Brand

• Discover the power of collective branding
• Learn to balance your unique brand identity with unified marketing campaigns
• Explore successful umbrella branding strategies from across Ireland

🔹 Session 2 – Social Media Mastery for Retail SMEs

• Craft compelling bios & profiles on Instagram, TikTok & Facebook
• Platform-specific techniques tailored for small retailers
• Case study: Small retail brands that punch above their weight online

🔹 Session 3 – Collaborative Retail Marketing

• Proven methods for creating impactful joint campaigns
• Cross-promotion techniques and collaboration tools
• The truth about newsletters: dead trend or hidden asset?
• Best practices on content, timing, and engagement

🍽️ Lunch Break (12pm–1pm)

Afternoon Sessions (1pm–4pm) 🔹 Session 4 – Cracking the Algorithms: Instagram & TikTok

• Demystifying algorithms and boosting visibility
• Practical tips to grow followers and increase engagement
• What makes content go viral: formats, timing & creativity hacks

🔹 Session 5 – Leveraging Analytics for Business Success

• Introduction to Google Analytics, Meta Insights, and essential tools
• Making data work for you: from insights to smart decisions
• Discover how AI tools can guide smarter marketing

🔹 Session 6 – Wrap-Up & Action Plan

• Consolidate key takeaways and translate them into action
• Set realistic, measurable goals
• Plan for accountability and long-term retail growth

What’s Included

• Expert-led workshops with live interactive guidance
• Strategic A1 printed worksheets for business planning
• Branded TBF workbooks to support implementation
• Presentation of a certificate of completion

Meet Your Facilitator

Aisling Hurley is a dynamic creative strategist and retail innovation expert with over a decade of leadership experience. Co-founder of teamwoodcraft.com, Aisling brings a unique blend of global brand insight and academic excellence. She’s led award-winning projects with companies like PayPal, British Airways, and Laurence Llewelyn-Bowen, and lectures in institutions including Trinity College, UCD, and DCU.

Aisling is known for pioneering the fusion of AI and creativity, enabling retailers to innovate while staying grounded in practical, high-impact strategy. Her retail transformation frameworks are shaping innovation programmes across Ireland and beyond.

Add-On: 1-to-1 Online Clinics

Continue the momentum with personalised follow-up clinics. These one-on-one sessions are tailored to help implement your action plan and unlock new growth opportunities in your business.

Spaces are limited. Sign up to be the first to know when registration opens and secure your spot in this transformative masterclass.